Reputation, value and trust
We have built reputation, value and trust in our brands as thought leaders in the digital marketing and creative industries with our talent and clients through the value we provide beyond recruitment.
Our recruitment brands are well known and widely trusted. A large percentage of top talent come to us through referrals.
We attract talent like a magnet
We believe that the future success of the recruitment industry hinges around strategies to provide access to Talent that our clients cannot access themselves.
We invest heavily in a content strategy that attracts talent to us. Ninety percent of our content has nothing to do with recruitment. Instead we add value to the industry sector through content that is educational, inspirational, and of value to talent and their careers.
We have over 347,000 followers on LinkedIn, 135,000 followers on Twitter and 47,000 on Facebook. Every year over 3,000 people attend our events in Sydney and Melbourne.
Our strategy is to turn ourselves and our brands into a magnet that attracts passive talent. This gives us access to a much deeper talent pool who are not necessarily active job seekers today, but could be the best person for the role.
We don’t judge a book by its cover
No one is perfect, except on their CV. You can’t judge a book by its cover which is why we look deeper.
We first assess new talent by doing a talent interview to assess their human (soft) skills – self-confidence, self-awareness, critical thinking/problem solving, resilience, emotional management, perceptiveness, collaborative teamwork, effective communication, interpersonal skills, managing conflict, adaptability and negotiation.
We then do a technical interview to evaluate their hard skills. An industry expert will conduct this interview, and we pay them to do it. In this way we make sure they can do what they say they can do — before our clients meet them.
If, for example, we are evaluating a Front End Developer, we’ll have them send over some code in advance of the technical interview. In this way we make sure they can do what they say they can do — before you meet them.
We never do business with a stranger
We build close, ongoing relationships with talent.
We meet them. We get to know them as a human being. We ask them about their career and where they want to be. We discuss their personal brand. We know their skills, their strengths, and their weaknesses.
We have talent Specialists, whose role is to build those close relationships with talent.
And we invite our talent to attend our events and subscribe to the educational and valuable content on our blog.
We’re not about pushing talent onto jobs, or making matches where it’s not going to work. We’re about doing what’s right for everyone — our talent, and our clients (the right fit for their business, culture and needs).
Clients come to us for insights, not just résumés
Adding more value
And for our customers, we add value by producing specialist reports and online tools and hosting events to help educate and assist with their industry knowledge and hiring decisions.
A report produced annually which is personally delivered to our clients is based on a survey of 2,379 Australian employees. It provides insights into the changing nature of the digital workforce, as well as the current and future hard and soft skills required for professionals and businesses whose strategic priority is digital transformation.
A report designed to be delivered personally by our Talent Agents to all our clients with detailed salary data and hiring insights for each area of our areas of expertise.
We’ve built an online salary comparison tool called ‘Compare my Salary’ so that talent can compare their salary with their peers and our clients can easily benchmark their staff salaries against what is the market is paying.
Bi-monthly, we run ‘Put it to the Panel’ events where we invite industry leaders to be part of a panel discussion, deep diving into a digital creative or digital marketing topic, moderated by us. We invite both our talent and clients and generally get over 200 RSVPs in less than 72 hours.
We run free quarterly ‘#Digitalks’ presentations by industry experts who present on topics relevant to the digital creative and marketing industries. With over 400 RSVPs in less than 72 hours, our Digitalks have become a must-attend imperative for our clients to learn and explore digital trends and network with peers.